By default, all Flex websites developed follow SEO (Search Engine Optimisation) best practices to improve your natural ranking when someone searches for property or real estate services in your area via a search engine like Google.
We continuously apply updates based on our own 15+ years of research, best practices and recommendations. Through the Flex platform, we can apply updates to all clients which saves you as client on cost.
Over 200 ranking factors
Search engine algorithms continue to evolve over time and with Google having over 200 ranking factors for your site, it would be foolish to only point out and focus on a few items. There are off-page (e.g. backlinks from other sites), on-page (your content and keywords) and technical (site speed and usability) ranking factors. There isn't one single ranking factor that will make or break your SEO. Rather, it is a combination of efforts that work together that results in good overall ranking.
Google also uses a machine learning technology called RankBrain to help deliver its search results. Search engines are getting smarter in finding and ranking the best sites for consumers.
We do the technical work, you do the content
There is an increased focus from search engines on site usability, speed and quality content that is useful and easy to navigate for visitors. Our team's responsibility is to ensure we focus on the enhancement of the overall Flex platform including addressing any technical SEO issues. This is an ongoing process via the use of specialised tools and monitoring websites. The SEO goalposts are constantly moving which means there are always room for improvement, but this requires thorough research, planning and testing.
As an example, we use Google Pagespeed Insights to optimise real estate websites, achieving near perfect scores for out-of-the-box Flex websites:
While we take care of the technical side of things, clients need to take care of the content side. E.g. quality listings and photos, regular news updates, area articles detailed about us sections, agent profiles and guides can have a big impact on whether you rank on page #1 or #2 of a search engine for specific searches. Follow our blog to stay up to date with new features and tips.
Can I get external companies to help with my website SEO?
We already have a dedicated, qualified team following best web development and SEO practices, so we unfortunately do not work with external SEO companies or consultants. It is a time consuming process with most giving the same advice (most of the things we already know). Our dedicated Flex team has a clear roadmap for incremental improvements, so you can rest assured that you are in capable hands.
Since Flex websites are template based, we do improvements for all clients, rather than just one at a time. The technical SEO work we do is therefor applied to all clients. The exception is our custom Flex websites, where specific technical SEO adjustments can be made for individual clients if required.